BOBO—ART Album Layout
Materials should be sorted according to the original pictures, please pay attention when adjusting the layout.
Poecela bobo ceramic slice
Title page BOBO，在自由中追逐自由
BOBO, pursuit of freedom in a free space
BOBO refers to the modern romantic petty bourgeoisie, but also the upper class intellectuals in society. This is a group of people who take advantage of knowledge, science and technology to create value and achieve self-worth, who use scientific innovation to promote the high-efficient pro-environment of modern business, as well as high-speed development. They have a unique spiritual symbol: perseverance, breaking with tradition and a high sense of social responsibility, and the pursuit of quality of life and taste…
BOBOs regard their work as a kind of spiritual creation, with the professional attitude and unique taste. They are the pride of modern people, a symbol of stylistic life, always in pursuit of freedom in a free space and to achieve spiritual satisfactions. 本部分文案主要是将BOBO的人群特点，用概念化的方式表达出来，以阶层特色和吸引力来达成消费者的认可与关注。
This section mainly shows the characteristics of BOBOs in the way of conceptualization, and achieve recognition and attention of consumers with the class features and attractions.
Art，the temperament origin of BOBO BOBO族注重生活质量，追求有个性的品质生活。他们事业上颇有成就，但对他们来说，生命不只是工作。他们的兴趣广泛，对于一切美的事物都有偏好，中西古今艺术、建筑美学、环境保护、家具装潢、设计潮流……这都是他们比别人更有气质的原因。
BOBOs emphasize the quality of life, and pursue the quality life with individual character. They are successful in their careers, but for them, life is not just working. They have a wide range of interests and a preference for all that beauty such as Chinese and Western ancient and modern art, architecture aesthetics, environmental protection, furniture decoration, design trends. This is why they have much more good manners than others.
BOBOs have extraordinary knowledge, thirst for knowledge and have excellent percipient. They may abandon their possessions without hesitation definitely and pursue their own dreams for their favorites some day. "BOBO-ART" brings the art into your space, with innovative technology processes and profound cultural heritage, makes your dream home close to you.
This section mainly builds the connections among BOBOs, art spirit and our brand, and brings out our brand’s proposition and the following product system.