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“Future Design” for China′s Horologe Industry
The Tenth Session of Summit Forum of China′s Horologe Industry (Summary)
[Photo: a photo at the headline]
2000年6 月 27 日，由中国钟表协会及深圳市钟表行业协会主办的“第10届中国钟表高峰论坛”（以下简称“论坛”）在深圳市丽思卡尔顿大酒店三楼宴会厅隆重开幕，同时拉开了为期五天的“2000中国•钟表文化周”的序幕。
On June 27, 2000, the tenth session of Summit Forum of China′s Horologe Industry (hereinafter as “the Forum”) sponsored by Horologe Association of China and Horologe Association of Shenzhen City was grandly initiated at the banquet hall located at the third floor of Ritz-Carlton Grand Hotel Shenzhen, at the same time singling the opening of 2000 China Horologe Culture Week which was intended to last for five days.
Themed at “Design the Future of the Industry”, the Forum of this year has been especially eye-catching. Very different from previous sessions featured with the themes of emphasis on interpretation of the status quo of the industry and on how to cope with the crisis etc., in this year a bold and proactive foreseeing guidance will be given. By way of retrospection to the to-date development of China′s horologe industry difficulties inevitably imposed include: laggard core technologies and the products′ deficiency in technologies, high-end achievements and world-class brands etc. Then where is the road for China′s horologe industry impressing people as being replenished with low-priced and coarse products and the native brands commonly being faced with a “crisis of confidence” leading into the future? This session of Forum will make an extension from topics including industry positioning, development mode, brand elements, e-commerce and design of industry as well as make a transition from experience summarization and conception research to keeping attentive to the trends, in pursuit of designing for the future of China′s horologe industry as well as attempting to give a solution to the questions brought about hereinabove.
“Our understanding to the industry of horologe might be restrained if we take the industry as no more than a manufacturing industry”, according to Zhu Shunhua, the master planner for China Horologe Culture Week, that “design” should be more than merely related to materials and may also be construed as the pre-planning for the industry, which process consisting of conceiving, programming and planning is in that sense understood as a design. There are a number of factors of uncertainty when being faced with the future, however, it is commonly attended by all of us that how development should be achieved. For the purpose of embracing a future within which China′s horologe industry will be able to continue with its playing of an even more important role in the global industry, it is thus gradually becoming more and more essential and urgent for the design for the future of China′s horologe industry. The future of China′s horologe industry might hardly be the replica of the modes of any of the other countries, in consideration of the influence from the country′s own economic pattern, ideology and traditional culture. In response to the uniqueness of the environment, we should find a way of existence fitting right into ourselves, building China′s horologe industry′s road into future as “stable growth with quality, and sustainable overall development”. The mode for China will certainly decline from taking the modes of Switzerland or Japan, but rather an integrated one. By means of resources made available to China′s horologe industry such as cooperation between the industry′s superiorities and congregation of capitals etc., its integration is then possible to be achieved to live up to the current internationalized level.
开放三十年，成就新时代 Opening for Thirty Years and Accomplishment of New Eras
The transition to the new times of China′s horologe industry commenced in step with China′s Reform and Opening! And 2000 is the very 30th anniversary of the historical transformation of China′s horologe industry. The so-far 30 years Reform and Opening has been endowing colleagues of the horologe industries in mainland China, Hong Kong and Taiwan with sustainable development opportunities, taking up a historically significant age for them in the global horologe industry.
Zhang Xialing, Honorary Chairman of Horologe Association of China:
The to-date development of our country′s horologe industry is faced with a further urgent and important question: its positioning. As for the positioning for Japan′s fine workmanship as quantification on the basis of qualification to some extent and the positioning for Switzerland as in pursuit of quality rather than quantity, correspondingly, China′s horologe industry should also has its own positioning, the so-called positioning being interpreted as the targets, the orientation of its development. And secondly, the possession of core technologies, especially for enterprises as new comers, and that′s why Shenzhen′s major enterprises are supposed to possess core technologies. Japan has Japan′s horologe history, and all of France, Britain and Germany have respectively their own horologe histories, of course the same for China. If we can combine our culture with horologe in good fashion to successfully uniquely create China′s specialty products, we will then not only a major horologe power, but even a special major horologe power.
Doctor Sun Bingshu, Honorary Chairman of Federation of Hong Kong Watch Trades & Industries:
I have two wishes for today′s horologe industry of China: firstly the elevation of both the quality and quantity of the “movement of the machine”, since manufacturers in mainland China, Hong Kong and Taiwan, in spite of their good performance in the making of parts and accessories, are still in need of renovation in the core parts, “movement of the machine”. Our successful research and development of movement with sophisticated functions, together with our advantages in cost control, if any, may be in favour of enhancement of our development opportunities. It is notable that with the precondition of quality improvement quantity increase is then feasible. And secondly, patience needs to be given for the brewing up of China′s own brands, just as Rome is not built in a day.
[Photo: discuss for topics at the scene]
制造业的未来：从“比较优势”到“集聚优势” Future of the Manufacturing Industry: from “Comparative Advantages” to “Advantage of Concentration”
Challenges arising from the global manufacturing industry′s incessant productivity enhancement, rising of labour cost, fierce competition and homogeneity of products, falling of profit rates and harsher consumer demands etc. have been abating the “comparative advantages”, and where should our country′s manufacture industry go in the future?
Professor Yu Yongda, director of Institute of International Strategy and Development, School of Public Policy and Management of Tsinghua University:
Comparative advantages refer to the comparison of all sorts of your resources with others′ resources of the same kind, and then fully take advantage of each of your resources in favour of you by way of avoiding being exposed to your disadvantageous side. Labour-intensiveness, resource-intensiveness, energy-intensiveness, land-intensiveness, environment-intensiveness and industry cluster are all within the scope of comparative advantages. For a long time our country has been all the time concentrating on giving play to our comparative advantages and boosting of the development of our country and its less-developed regions. Under the presupposition of comparative advantages as hereinabove mentioned, most of the industries constructed by us have been labour-intensive, resource-intensive and environment-intensive. However, from an aspect of development prospect, as population resources and natural resources are being worn off little by little, China′s horologe industry may possibly see a rapid depletion of the achievements it has up to now achieved if it fails to find a new path of development. The future will depend on the discovery and integration of advantaged resources and industries all over the world, giving a high-end play to its own comparative advantages and concentration of advantaged resources by means of geographical, commercial and investment activities for the purpose of comprehensive development and utilization generating maximal benefits and building up of an arena of congregated advantages and of integration of global resources.
[Photo: discuss for topics at the scene]
电商左右大局—改造钟表销售渠道 All under the Thumb of E-Commerce: Reform of Distribution Channels of Horologe
Universalization of internet and application of scientific technologies have brought up the online sales operation mode, and e-commerce will be made as a major channel for products circulation which is featured with the reduction of product circulation segments and generation of incalculable impact on the new expansion of markets by taking advantage of its unique material supply channels. Persons in authority from 360buy.com will here have a discussion and sharing with everyone about how e-commerce could take up new consumer markets in the process of social advancement.
Liu Fang, vice-director of Department of Purchase and Sales of General Merchandise of 360buy.com:
As in the age of internet, online shopping has been penetrating into all aspects of our life, but the question is what kinds of goods are available for online sales? Firstly the products should be standardized, exactly the same as it is in its offline form when offered online; secondly products with small size and high unit price are preferred; and thirdly, the gross profit for the channel of the products should be in a considerable scale for the sake that consumers of China especially prefer to discounts and the product will then be insufficient to support the profit surrender to the consumers if the scale of the product gross profits proves to be unsatisfactory. The industry of horologe is a brand-driven one in the sense that consumers will most of the time admire the history, culture and inheritance of the brand rather than simply favouring its style. Native brands are relatively disadvantaged in terms of its brand awareness, therefore its traditional channel mode is somehow constrained and high-costing, and also they are exposed to competition from powerful Swiss brands as well as to the unaffordable high advertisement and propaganda expenses.
We have conducted many times of communications with Swatch on the topic of entering into the frontier of e-commerce, and they′ve always come up with the answer NO. After all 99% of their sales are made offline, and they need offline mode to sustain their price image, and that′s why they′ve been resistant to online sales. However, their declining will otherwise spare a good opportunity for native industry of horologe. Hopefully you could fully take advantage of the new-emerging business mode of e-commerce to make it big for your products and brands.
Wang Pengcheng, general director of www.tian10.com:
Averagely there are several misunderstandings among enterprises out of the sphere of e-commerce: the first one is that e-commerce is to the equivalent of low price and offering discounts, as a matter of fact, e-commerce concentrates on new markets rather than existed markets; the second one is that e-commerce means the clearance of all of your stocks, in fact e-commerce not only focuses on price but also on the value provided to the consumers; for the expansion of traditional industries into e-commerce commonly prefers to the differentiation of products and extension of products types, for the purpose of avoidance of reduction of recurrence rates between online and offline products as much as possible. The industry of horologe needs not necessarily completely build up a sub-brand, but to stretch out from the subfamily into other product types to implement multi-channel expansion strategy and acquire different consumer classes. The third one refers to that e-commerce is just a Taobao shop, but online business consists majorly of the marketing channel and the sales channel, with marketing concentrating more on its part of promotion.
The decision of entering into e-commerce should be primarily preconditioned with definition of your own positioning, since it is nowadays a bad phenomenon for homogenization of products to an extreme extent that most of both online and offline products resemble each other, so what makes the difference at last? Ultimately, the price. E-commerce is an excellent platform for renovation, and you need to hold on to your own demand to cater to the market demand.
[Photo: discuss for topics at the scene]